Read less The “Behavior Change Continuum” model is one of the frameworks that has helped clients through their sustainability compliance journey.

In the introduction call, the organization shares their social and environmental compliance status and their goals. After
this call, WAVES formulates a plan for the organization with recommended next steps to fulfill those goals.

During the Awareness phase, the organization receives the suggested plan and respective implementation actions. The organization reflects on the suggested plan (including milestones, timelines, etc.) and provides feedback on any adjustments according to the specified goals.